North America
United States of America
Canada
Mexico
Chapter 03
A Global Brand
Chapter 03 | Section 01
78 Countries & Counting…
Central America
Belize
Costa Rica
El Salvador
Guatemala
Honduras
Nicaragua
Panama
Caribbean
Aruba
Bahamas
Barbados
Bonaire
British Virgin Islands
Cayman Islands
Curacao
Dominican Republic
Jamaica
Turks & Caicos Islands
Puerto Rico
Trinidad
St. Maarten
US Virgin Islands
South America
Ecuador
Peru
Columbia
Uruguay
Paraguay
Suriname- San Andres Island
Asia
Hong Kong
South Korea
Taiwan
Singapore
Malaysia
India
Philippines
Europe
United Kingdom
England
Scotland
Wales
Ireland
Switzerland
Cyprus
Denmark
Finland
Malta
Netherlands
Norway
Sweden
Austria
Bulgaria
Croatia
Germany
Greece
Italy
Poland
Portugal
Romania
Slovenia
Spain
Russian Federation
Montenegro
Australia
Australia
New Zealand
Pacific Islands
Tahiti
Fiji
Africa
South Africa
Mauritius
Nigeria
Namibia
Seychelles
Middle East
Lebanon
Jordan
Bahrain
Oman
Iraq
United Arab Emirates
Chapter 03 | Section 02
Finest Call World Bartending Support
In 1995, the Finest Call Premium Cocktail Mix line redefined the on-premise mixer category with its innovative and bartender-friendly store-and-pour package, created specifically with professional bartenders in mind. The bartending community’s response was overwhelmingly positive to both the product and the brand, and Finest Call proudly began supporting the craft of bartending through various channels.
The Flair Bartenders Association was formed in 1997 and Finest Call was an original partner, growing alongside flair bartending’s rapid rise. Not only did Finest Call support the major flairtending competitions, such as Quest for the Best Bartender, Nations Flair Challenge, Blue Blazer Challenge, and Legends of Bartending World Championship, but continually reached out to support local and regional competitions as well.
As Finest Call grew, so did the worldwide popularity of flair bartending. During these years, Finest Call and flair bartending grew side-by-side, both increasing their global presence in the Americas, Europe and Asia. Finest Call was proud to align with the World Flair Association in 2007 to continue its support of the sport and reach new enthusiasts.
Finest Call has been a supporting partner in the World Flair Association competitions in London, Cape Town, Singapore, Tokyo and Moscow. As a cocktail culture renaissance swept the globe in the 2000s, Finest Call began developing a partnership with the International Bartenders Association, an organization dedicated to representing bartenders around the world. Finest Call joined the IBA as an Associate Sponsor and began supporting IBA competitions around the world including the IBA Annual Championships in Puerto Rico, Berlin, Singapore, Warsaw, Beijing and Prague in 2013.
Finest Call is also a sponsoring partner of the IBA Pan-American competitions held annually in either Central or South America. In addition to all the international-level support, Finest Call is also proud to support all national chapters of the IBA in countries where the brand is present. Finest Call looks forward to continuing its tradition of support for the craft of bartending and all who skillfully help the world drink better — one cocktail at a time.